Paying what you can

There was an article in today's Seattle Times about paying what you can for arts—case in point, Radiohead's new album. They also mentioned Seattle Rep's Pay What You Can nights (something other theaters in town also employ).

Seattle Repertory implemented a pay-what-you-will night for the usually light Halloween, and it sold out. Like many theaters, it holds one such night per performance, totaling around a half-dozen a year. The minimum cost is $1, but customers pay on average $5. But each show, there's always somebody who is willing to pay the full price of $40, because that's what they decide the show is worth, said Christy Carlson, the ticketing services manager.

The article also mentions KEXP, the band Maktub, SAM and more.

I've seen first hand the huge lines that form on the days that we offer Pay What You Can performances (usually the first Monday preview of a Bagley show). People love cheap tickets, but more than that, they love getting to decide what the experience is worth for them.

Wouldn't it be nice if everything was like that? Oh, yes Apartment Manager, this month I'll be giving you $50 because that's really what this place is worth.

The Price is Right

This article came out last week in the Seattle Times. In it art critic Sheila Farr does a check in on the new Seattle Art Museum, noting a decline in admission, possibly tied to an increase in ticket prices. Some people in Seattle have deemed $15 too much for an afternoon of art.

Last year on the other side of the country (and in a different sort of arts venue), Signature Theatre Company in New York did something unthinkable: They made every ticket for every seat $15. People came out in droves, especially young people.

The Rep's $10 ticket for anyone 25 and under is certainly popular, though not close to that level (every one of Signature's productions sold out). It costs $10 to see a movie, but when I ask my under-25 friends if they want to see a play for that price, they quite often balk, "That's a lot for something I don't even know if I'll like."

So where's the line? I'm curious how people decide what's too much for art. I know my measures: trust in the company/venue, knowing people involved, interest in the subject matter. I myself have hesitated to pay $15 for a fringe theater show but now that I'm putting up my own fringe show I have no hesitation in setting a $15 ticket price. All that work...of course it's worth the price of two cocktails.

What do you think? What will you pay for art?