There was an article in today's Seattle Times about paying what you can for arts—case in point, Radiohead's new album. They also mentioned Seattle Rep's Pay What You Can nights (something other theaters in town also employ).
Seattle Repertory implemented a pay-what-you-will night for the usually light Halloween, and it sold out. Like many theaters, it holds one such night per performance, totaling around a half-dozen a year. The minimum cost is $1, but customers pay on average $5. But each show, there's always somebody who is willing to pay the full price of $40, because that's what they decide the show is worth, said Christy Carlson, the ticketing services manager.
The article also mentions KEXP, the band Maktub, SAM and more.
I've seen first hand the huge lines that form on the days that we offer Pay What You Can performances (usually the first Monday preview of a Bagley show). People love cheap tickets, but more than that, they love getting to decide what the experience is worth for them.
Wouldn't it be nice if everything was like that? Oh, yes Apartment Manager, this month I'll be giving you $50 because that's really what this place is worth.